Advil That's Real Strength.

When you’re sick, you don’t quite feel like yourself. You become something else entirely.

For this 360° campaign spanning broadcast TV, OLV, social content, print and DOOH, we created a surreal, fever-dream world that captures what it feels like to experience life through the eyes of your sick self.

Through heightened lighting, unexpected colour and distorted environments, we built a visual language that feels like we’re inside a fever dream, weaving Advil’s blue and gold throughout to create a world that feels uniquely ownable to the brand.

At the centre of it all is Advil. Breaking through the fever dream, the product becomes the hero, cutting through the chaos and bringing the real you back to life, and the world around you back into focus.

Art Director: Olivia Pugsley
Copywriters: Eleanor Baldwin, Miya Thomas
Director: Aaron Ruell, Holiday Films
Production Producers: Mary Boss, Jennifer L. PXP