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Land Cruiser
After a long awaited 35 years…. The Land Cruiser is BACK! To commemorate the Land Cruiser’s return to Canada, we launched a DOOH and social media campaign that celebrates its legendary journeys across the world. These incredible feats include supporting ecologists in Cameroon, conquering the Dakar Rally, and even reaching Mt. Fuji’s base camp.
Art Director: Olivia Pugsley
Copywriter: Eleanor Baldwin
CGI Artist: Brad Pickard
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